BASTIAN
LIND
Strategy & Communication
Strategy & Communication
The past decade, companies have increasingly entrusted the results of their marketing and communication efforts to the black box of social media algorithms - platforms that constantly crave more and more tactical content, with a promise of incremental performance improvements. With AI, mass production of ads will only speed up, contributing to more noise.
Meanwhile, the most forward-thinking brands focus their efforts on cutting through that noise with campaigns aligned with their strategy and deeply rooted in their core values.
Knowing that acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one*, it's no wonder they have chosen to build relationships and experiences instead of chasing conversions.
Bastian Lind
mail@bastianlind.dk
+45 2671 3212